CircularRX

Circular Resource Exploration, based in South East Asia, is in the plastic recycling and reprocessing sector. They utilise advanced chemical recycling technologies to process plastic waste into high grade plastic resin.

Their company vision is to be a leader in advanced recycling of plastics, metal and glass with facilities throughout Asia.

Their target market is large multi-nationals that want to increase their recycled plastic resin input for their own product sustainability brand. However, the target Audience is more focused on attracting highly skilled employees. Waste is seen to be relatively low on the hierarchical employment chain in Asia so in order to attract young skilled professionals, CircularRX wants to create a fresh and trendy feeling brand.